Discover beautiful loungewear at Violet’s

Here at Violet’s Knickers we have a particular passion for luxury loungewear, maybe its the quote from Carrie Bradshaw in Sex and the City!

‘I like my money where I can see it – hanging in my closet.’

All items above currently available from Violet’s Wardrobe

Everything Must Go Sale…new lines added – don’t miss out!

spring-sale-700-500

With new lines added to our fantastic sale, you cannot afford to miss this one.

Shop Violet’s Sale now

Felice art Couture a touch of luxuriousness for you flirtatious ones…

 

 

Felice art Couture Blossom Chemise and knickers Black - Violet's Knickers 2 copy

Felice art Couture Blossom Chemise and knickers Black

Felice art Couture Luxury Lingerie and Loungewear

Claudia the lady behind Felice is a busy mum of two beautiful children and has a history in design which helped her lead easily into what she does now. She loves the gracefulness and beautiful detail in objects and architecture from eras gone by which lends itself to her designs which have that hint of vintage about them.

Felice lets you invite a little glamour into your life, putting yourself first, looking absolutely gorgeous. Celebrate yourself and that wonderful female shape.

This luxurious collection of fine couture pieces is made from the most beautiful silks and a generous touch of sparkle with glittering Swarovski crystals and made with love, by hand in Germany.

I am so pleased to have Felice in my wardrobe, I do hope you enjoy Claudia’s beautiful luxury lingerie as much as I do. Vx

See below Violet’s little chat she had with Claudia

Felice art Couture cashmere playsuit 21- Violet's Knickers copy

Felice art Couture cashmere playsuit

WHERE DID YOU GET THE NAME FELICE ART COUTURE?
Felice, meaning ‘happy’ – is used in our family as the second name for girls.
I love the way it has the same meaning in several languages.

WHAT DO YOU LIKE MOST ABOUT BEING A LINGERIE DESIGNER?
Seeing a thought through, transforming all the way from being just a mere vision to finally materializing as this gorgeous item in a chic shop window.

WHO WOULD YOU LIKE TO SEE MOST WEARING YOUR DESIGNS
Anyone who​wants a little help to ‘shine’.

Felice items make you feel special and desirable, they have the power to turn a girl into a goddess.

WHY DID YOU CHOOSE LUXURY LINGERIE AND LOUNGEWEAR.
I love working with high quality materials, admire ‘old school’ craftsmanship and thoughtfulness being put into an item – which can be hard to find in the market space of today.

IS THERE SOMEONE YOU LOOK UP TO AND WHY
On a fashion level, amongst others, I really admire the works of Elie Saab.

WHAT DO YOU DO IN YOUR SPARE TIME
I love to travel and spend time with my family… I have two wonderful children who keep me on my toes.

WHATS GREAT ABOUT GERMANY
An awful lot of things! Felice benefits from the quality and excellent craftsmanship of the German studios our items emerge from. And I guess our stockists appreciate our German punctuality…

WHICH IS THE BEST VACATION YOU HAVE BEEN
This must have been living on a tiny little island of the coast of Nicaragua – cooking a top a beach bonfire and washing up the plates in sea by the light of the moon. However I also love my more civilized time outs to places like Ibiza or the Maldives, well equipped with a suitcase full of Felice resort wear.

Shop these amazing pieces and much more at Violet’s Wardrobe

Claudia Felice art Couture

Claudia the designer

Kriss Soonik – A Cool Brand, we say super cool

coolbrands_book

Here’s what Kriss has to say about herself. Taken from the Kriss Soonik Blog.

When I started Kriss Soonik Loungerie in 2009 one of my goals was to build something CoolBrands worthy. I had worked for two lingerie companies that made the list and I saw the excitement it created for them. So naturally I wanted a piece of it.

For me it wasn´t a realistic goal, more like a nice dream to have. I do believe that you have to think big or go home. Low hoops are too easy to jump through, so you have to challenge yourself.

About half a year ago I actually went through the Observer Coolbrands supplement from 2009 that I had been preserving all these years. I studied the article “The Rise of the Cool Customer” by Mark Blenkinsop on just how does a brand become cool? This was his five-point plan, offering inspiration to those brands hoping to make the grade:

1.Be the revolution
2.Hire the maverick
3.Accept only 100% from everything and everyone
4.Check your SMV (sensory media value) daily
5.Brand loyalty is dead. Long live brand loyalty!

I analysed which of these we had going on and which we needed to focus more on. It just felt like a fun task to do, not knowing that in a couple of months we´d get the call that we are CoolBrands in 2013/14.

For me it just proves that to be cool you don´t have to be big. With the combination of a unique product, a strong point of view, social media and hard work, you can build a brand that stands out in the modern world.

I would like to thank all our fans – without your constant support we wouldn´t be here today. Because of you I have the energy to dream even bigger and who knows what unrealistic goals we will achieve in the next 5 years.

Kriss x

What are CoolBrands? CoolBrands is an annual initiative to identify and celebrate the UK’s coolest brands. The CoolBrands list, now in its twelfth year, follows a vote by a combination of 3,000 consumers and a panel of 37 designers, style experts, media personalities and prominent figures from the worlds of TV, fashion and music. Helping rate coolness this year were the likes of TV Chef, Gizzi Erskine, musicians Laura Mvula and Charli XCX and model, Daisy Lowe. They all scored each brand, bearing in mind factors such as style, innovation, originality, authenticity, desirability and uniqueness. The results are published every September and a selection of the country’s coolest brands are featured in a luxurious, hardback format book, available from all good bookshops.

Check out the Kriss Soonik page on the CoolBrands website